Ad Spend / ROAS Dashboard

$19
Buy now — $19

Checkout link added at launch (Phase 5).

  • ⚡ Instant digital download
  • 📄 Works in Google Sheets & Excel
  • 🔒 Secure checkout · pay once, no subscription

Your ads say 4x. Your bank account says otherwise. See your real ROAS — after costs and fees.

Here's the trap that drains more small sellers than any other: a campaign shows a healthy ROAS on Meta, so you do the obvious thing and pour more money in. But that number is revenue only — once you subtract what the product cost to make and the fees on the sale, that "winner" can be a quiet loss. And the more you scale it, the faster the money goes.

This dashboard subtracts the truth. Log spend and revenue per campaign, set your margins once, and it shows your real ROAS and actual profit — plus a plain-English verdict on each campaign so you know exactly what to scale and what to kill.

✅ What it does for you

  • See real ROAS and true profit per campaign — after COGS and fees, not just revenue.
  • Know your break-even ROAS, so "winner" and "loser" finally have a line.
  • Catch cash-burning campaigns before you scale them into a bigger hole.
  • Decide where every next ad dollar goes with the math already done.

⚡ What's inside

  • A Dashboard that reconciles every campaign into one honest picture.
  • A Campaigns tab where each campaign gets a plain-words verdict: winner, break-even, or losing.
  • A Settings tab for your margins and fees, applied to everything automatically.
  • Demo data that lands the point: the sample reports a flattering 2.76x — but the real ROAS is 1.45x. True profit still comes out +$955, with 3 winners and 2 losers clearly separated. That gap is the whole reason this exists.

💡 Who it's for

Etsy and Shopify sellers running Meta or other paid ads who want to scale on real numbers instead of vanity ROAS.

🎁 What you get

Instant download. Works in Google Sheets and Excel. One-click copy, Start-here guide, demo data. No subscription.

❓ FAQ

Do I need to connect it to Facebook?
No — you type in spend and revenue per campaign; it does the rest. Nothing to integrate, nothing to break.
Where does my cost number come from?
You set your margin once. (The Inventory + COGS Tracker gives you the exact figure if you want it precise.)
Will it work for platforms other than Meta?
Yes — any paid channel where you know spend and revenue.
Excel or Sheets?
Both.

Ads only make sense once your costs and prices are right — this is the third piece of the money toolkit. All five live in the Complete Bundle.