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What Etsy, eBay, Amazon and Shopify really take from a sale, with a worked example for each. We've emailed you a copy too; bookmark this page, we keep it current.
On a $24 sale (item cost $6.50, shipping $4.20), you keep $10.57, a 44.0% margin.
Standard US Etsy fees. Excludes optional costs like Offsite Ads (12–15% when they bring the sale) and Etsy Plus.
On a $24 sale (item cost $6.50, shipping $4.20), you keep $9.64, a 40.1% margin.
The 13.6% rate covers most categories; a few differ (books are higher, heavy equipment lower). Excludes optional promoted listings.
On a $24 sale (item cost $6.50, shipping $4.20), you keep $9.70, a 40.4% margin.
The 15% referral fee covers most categories ($0.30 minimum; Amazon Handmade uses a $1.00 minimum). Excludes FBA fulfilment and subscription costs.
On a $24 sale (item cost $6.50, shipping $4.20), you keep $12.30, a 51.3% margin.
Basic plan, Shopify Payments, online rate. Your monthly Shopify subscription is a separate fixed cost, not a per-sale fee.
On a $24 sale (item cost $6.50, shipping $4.20), you keep $12.30, a 51.3% margin.
Uses a typical card-processing rate (2.9% + $0.30). Swap in your own processor’s rate for exact numbers.
All rates are each platform's standard published US fees, verified July 2026.